Episode 32: "AN INDUSTRY PROFESSIONAL" feat. blu-e *FULL EP ON PATREON*

you're listening to the free version of clout farm for the full episode sub the patreon geezer So if I love a Costa Full disclosure, this is a take two of the Cloud Farm Bluey episode because we definitely didn't lose half the audio. It's alright. It's alright? We'll be smoother. Is that with a little Caribbean stink? Louis has gone even more viral than before since the last recording. Really? You increased your viral load? I think the Walthamstow skit. Walthamstow did well. Yeah. Walthamstow did well and it was... I kind of resented it because I feel like I was just naming things that people know. But that's the game now, right? Yeah. So we got a little cold open for you. Blue Balls has been my practice for the years that it has been in creation. It is my opus and truly feels like a pin at the center of the core of my artist. Blue Balls was birthed in the handwriting of an eight-year-old, written on the underside of the lid of a gender-neutral toilet, a content marketing agency in Hoxton.

This room of fools. We make something together. And we do. We discern. We chug cold brew. We strategize. We make love to the booming thud of culture. Blue Balls is a practice. Blue Balls is a state of being. Blue Balls is the pinnacle of human experience. Blue Balls is out January 24th, 2025. Pre-order at blue-e. in all your favorite short-form content platforms from the 13th of November. What does that mean to you? Is this you designing like a strategy for me? What if we say bluesexual? Bluesexual! Sorry, I'm floored by that. Okay, what do I need to do? You need to say ideally a long form stream of sentences that kind of engage with that in an enjoyable way. Sorry, I'm moving up, I'm moving up. Okay. What platforms are we launching on? TikTok. LinkedIn. Reels. Truth Social. YouTube Shorts. Blue Sky. Who are the reference points? FK Twigs. Yeah. Donald Trump. Okay. The mood board. Oh, are we mood? Barry Blue Bulls energy. Who are you talking about? He's a serial gallus in his own design. Yeah, but he's horny. Have you ever got a comment on one of your reels? Is it from the man himself? Yeah. No. Fuck. Is he active on social media? I don't know. Maybe. What are you talking about? He's hilariously active. He's like a serial commenter. What do you say to me? You have to say that, Dom. Did you not want to commit to it yourself? What is he commented of yours? nothing nothing we just oh i feel like i feel like you get you become like validated as like an electronic music personality as soon as you get i wish that would be that would be a cool coastline did anyone order the drippy cheese comment on the wall sorry no i got dizzy rascal though what did he say dizzy rascal was like uh fat on my one my one taking the piss out of a reprobable a&r because he's been there now

Wow, did you design that specifically to be relatable to him? Yeah, I mean, a lot of my comedy is actually kind of malevolently planned to further my ambition of doing something in the music industry. So I'm just whoring myself out for artists available, basically. So actually, yes. Right. Yeah. Well, so in an era where every creative is forced to also be a content creator, do you ever resent having to make music to supplement your TikTok artistry? No, I actually do really enjoy making music, but I sometimes ask myself whether I do really want to be successful at making music because I put way more time and effort into making. Silly TikToks. What do you enjoy more, making TikToks or making music? Rob, I'm sure you'll know this yourself. I feel like the high of making music when it's good is unmatched. I don't know. The high of a fire reel is pretty good also. True, yeah. But it's more poisonous because you are ultimately relying on... external validation whereas making music is like feels more wholesome and like sustainable do you never have a moment where you make a fire reel before you've posted but once you've made it and you're just there you're just buzzing you're like you're like yo i hit the zeitgeist yeah yeah with this one but then but then when you're wrong when you think that and when you're wrong it's um it's like a low i haven't experienced with making music I made one about Andrew Garfield recently and I thought like, I have fucking nailed it. Was this the skateboarding one? Was this a song or was this a TikTok? It was a TikTok of him with that guy from Triangle Sadness Harrison something. And they were like interviewing each other for A24. And they were kind of like... Wait, sorry, what was A24? They were like doing the most soft boy...

dick contest you could do. Oh, shit. I know what you're talking about. Yeah. The thing he said was, I'm from skating a little bit. Yeah. Is exactly what he said. Yeah. I'm from skateboarding a little bit. Yeah. And I was like, Jesus Christ. What have you broken? Yeah. Um. Bless Andrew Garfield. Um. But yeah. Where were we? Where were we? So you made that video. I made that video. 17 likes. I watched it today. I don't have TikTok, but I probably would have engaged for what it's worth. You got the spiritual engagement. Thanks, man. But also, are you wrong when you're up against an algorithm? Yes, I kind of think, yeah. Can you expand on that? I think I do believe in the system. There's your episode title. I think too many people take an easy way out where it's like, oh, the fucking algorithm just was cruel to me. the algorithm's pretty good as long as you use the right hashtag it's probably gonna put the video in front of who should see it so like i do actually think generally it's quite meritocratic but like but yeah i was saying to you about the wolfamstow one i just felt like i was just naming things but i don't think that's the algorithm i think i was just peeping though like But I think that's the thing, isn't it? Like you're saying, perhaps the algorithm's decision to serve the video to people is meritocratic. But there is a thing also of when you just name things. And I think we've all done posting like this before. People love it because it's the most easy way. It's the most easy way for people to engage because you can just see something and recognize it. I've heard of that saying. Yeah, and you'll know that you're in on something by recognizing it. You immediately get a sense of belonging. Exactly. Like, oh yeah, I'm in on the joke. I mean, there is like an entire content industrial complex that takes that down to like the most like simplistic, like to my mind, like insulting simpleton reductive level. And I've like shat on this like format from some might say a slightly more elevated angle, like many times.

from from also many different angles where it's it's sort of just like it'll be just like type of guy posting where it's just like it's a list of like products and places and like music that we listen to and there's like no punchline there's no joke it just is like the a slightly more elaborate version of like 2016 era like starter pack yeah yeah exactly more so than that did you Have you ever used, like, proper, like, Experian marketing segments before? If you've ever worked in, like, worked in advertising. You ever done that? Of course. Yeah. That's all those are. What is an experience? You're just, like, identifying, like, an archetype. It's a consumer profile, right? Yeah, exactly. Yeah. But those are, like, official kind of, like, consumer profiles. It's the same thing, but without the kind of stamp of authenticity. And the idea that that has somehow turned into a form of humor is very depressing. There's tons of, like... It really is depressing to me. To be fair, all these guys, the problem of being the slightly elevated, esoteric, some might say, thinking man's posters that there we are, there's just a layer of inaccessibility to it that the layman simply cannot tap into. Did you say the layman? The lame-ass man simply cannot grasp, but I see other executions of it. i won't name his name because i just don't want to give him like any process forever this is this one guy who like is like a terminal like music poster whose entire thing is just is is uh normal music normal people be like yeah and all tech guys be like no no no guys be like yeah and i'll tell you guys be like yeah so they're listening to stevenport a crazy face and a regular face yeah yeah um what would the kyle farm starter pack be you have you guys haven't leaned into this smells like shit stupid uh we'll continue to subscribe to this podcast despite what i just said extremely intelligent and high high iq for sure high q yeah high iq smells like shit i think is is is the way to really really get there dress code wise i think it's the final shirt yeah i think that's the identifier i think i've ever seen david where david's mom like kind of like floral shirt vibe

When you're on your, like, summertime, like, colonialist, like, drip. You're talking about Raleigh? Yeah, yeah. That was, like, some kind of, like, dad shit that you were on for that. I liked it. He doesn't feel like colonial civil servant. There's, like, a Rishi Sunak Indian undertone tonight. Yeah, there's a hint of our int. So who are the, if you have to do the blue heat? quote-unquote type of guy yeah it was the what's the core demographic the core demographic of the louis bluey fan um is someone who it i hate to say the word hyper online but yeah hyper online um used to like club music and is now trying to like lean into alternative indie music um is probably middle to upper middle class um though if i have any working class bands are very very valued um i don't know i don't really have a relationship uh or knowledge of who outside of like my friends is really enjoying my my vids you've also just described yourself yes exactly and i'm kind of just presuming i think that's the same with us do you think most culture dudes Basically, yeah, I'm not too cultured. I want to say there's a, you know, not too high culture. I'm for the people. Right. I'm always confronted with that whenever anyone brings up like film on the podcast where I just, I mean, it's just, the taste is pretty rudimentary. It's just like some weird stroke of fate that we all listen to just like kind of fucked up, quote unquote, esoteric style music. Yeah. I just insist that my favorite film is Bug's Life. Yeah, when people try and hit me with the keynote questions. I feel that shit probably holds up a little bit. I don't know, because I'm kind of the opposite. I feel like I'm dumb musically, but can hold my own when talking about others. You definitely have the most traditionally sophisticated frame of reference. But I don't think that... Which is annoying, because we've had six more years to read things and watch things than you have.

And we've got nowhere with it. Yeah, but this time, I get, like, embarrassed that I don't know, like, SoundCloud people. Okay, yeah. Yeah. But I was going to say, that's where Royals' bag is deep. Yeah, exactly. If my bag's deep, then God, what's his? I was embarrassed because he was reading some, like, obscure French philosopher instead of getting into, like, too slimy. That's an embarrassing way to live. No, man, come on. But this kind of leans into the, like, startup pack Instagram thing is that there is so much, like... bullshit like doomer industrial complex memes about like oh like mark fisher a cigarette and burial you know it's like you know none of these people like no sorry not to be like these people because that's not fair but you know just like that kind of world does not like engage with the books you know it's like it's just like the the lamest attempts to try prove that your like arts education was worth it you know what i mean i mean if you if you make that kind of content you just you immediately sabotage any attempt at proving that your education was worth it if that's yeah that's what the extent of your your highly elevated mind yeah comes down to if that's what you're like churning out now that we're like fucking 10 minutes in do you want to like introduce yourself uh i'm louis uh i make tiktoks and sometimes i don't music as well um as as bluey or forthcoming multi-screen uh i don't think we're good enough live to call ourselves a band okay but we're going with project okay yeah yeah um but yeah cool sentence around but this is the one that last time you tell us you had like 90 demos that you sent rob oh did i really say that thank god that episode well maybe maybe rob said it you you weren't you weren't you weren't you weren't bragging about the amount you weren't bragging yeah okay but that you've the point is you've made a lot of music made a lot of music in this project and i'm like uh at the point where it's like um big things coming is getting like embarrassingly familiar um but we just want to like be in a we want to plan kind of a year to two years ahead before we get things going um it's kind of like um indie dance music new rave you were uh

No, not quite new rave. More like Clean Bandit? Exactly like Clean Bandit. It's got chorus-y guitars. It's got club music-inspired drums and emo lyrics. Can you give us a snippet of some lyrics? Absolutely not. Are you the singer? You got to pay that. We both sing. It's two of us. Nice. It's two guys making music. But we're trying desperately to get away from that. Who's that? We should get a girl involved. We do have a girl involved. Ha ha ha. Proposterous. We actually do have a very good female violinist involved. So. It's a girl to know. Not basically mad allegations. No, fuck. Okay, Nick, that's a good reference for us. Who's the other geezer? The other geezer is my friend Will. Um, who I've known since I was like. 14. All right, elevator pitch. Why should we listen to this goddamn project? Because it's perfectly... Dude, why the fuck are you talking me into an elevator? I'm trying to just get to where I need to be. Deva, it straddles the line between Headsy and Normie perfectly. And it's a brilliant commentary on... Height on line life. Okay. And brain rock culture. The name would seem to imply some level of... Yeah, it was... My guy's a copywriter. Yep. Enough words. The dot internet. The dot internet of things. I'm hearing a lot of stuff about that sphere of life. Wait, which swim? Dot internet. Dot internet. You think it's going to be big? I don't know what that is. The internet? Yeah. The internet. The information superhighway? Yeah. I have big, big hopes for the internet. Yeah? Yeah. I think it's going to change the way we live. What are your browsing habits like? My browsing habits are pretty much all on YouTube, TikTok, and Instagram. So whatever the algo is speeding, which is usually like football highlight reels to like post-punk music or like UK podcasters, like the Sidemen, like being goofy.

Or... You ever binged with Babish? I haven't checked in on Babish in a while. I hope he's okay. I don't think he is. I do consume... For real? Some bad things happen to him. Why? How? Wait, you got tea? It's not tea, it's like widely known. I don't even want to laugh at it because the Deadly Moon season seems pretty fucked up. I don't even know why I noticed it. I've watched it for like four seconds of anything he's ever made. Yeah. I just wind up in some fucked up forum or something. Reddit. It definitely wasn't Reddit. It wasn't fortunate either. He kind of had a psychotic break, whatever I guess. His kind of the dark side of being a famous internet person is like a slave to the algorithm at a certain point. He just was out of juice, and his content wasn't getting the hits that he required. I think he had to fire a bunch of people. He had the classic pivot to starting some kind of a network or something. He had to let a bunch of people go. His empire was crumbling. He had to put out a bunch of books that just didn't sell, and he just went dark for a while. Apparently, he was institutionalized. He checked himself in, and he was sexually assaulted while he was institutionalized. And then again, he came back, put out some teary video explaining what went down. And then I think he might be chaffing it up again. We can only hope. Fuck. I can't lie, I was waiting for a punchline. That's real? That's real. Whoa. Yeah. I'm just saying, don't start. I mean, he was never my favorite food YouTuber, but I didn't want that to happen to him. Yeah. You kind of have a similar voice to him, David. Yeah. That could be the arc. Who would you want that to happen to? There's an answer to this, food YouTuber-wise. Oh, fuck, yeah. So, yeah, the one thing I did miss, I'm glad you segwayed into Babish, is I'm big on food content. Who would I want that to happen to? You may be thinking of eating with Todd, Rob. That may be who's in your head. There's one of them, yeah. I don't think I do wish that for eating with Todd. I think eating with Todd is...

more of a reflection of what's wrong with with us than we need him yeah it's like because the thing with eating with todd is i've seen i've tried to do anything with todd uh tiktok for ages but i can't get it right because i can't like not make it fat phobic and why don't you just do it because like i don't know if there's actually anything like it i think it could be funny but i don't know if there's like a joke worth making it when i think you can say a fat suit is too expensive but like i think i think it's more uh funny that people just like the most popular food influencer in the uk is this like cartoon like like like garish eyes like just and he's like looking over the camera like hunched over he's like and the source in the beard yeah he's a repulsive creature yeah yeah is rate my takeaway not the most popular food youtuber that's a good point damn i guess i'm skewed yeah like london um vaguely poncy food whereas rank my takeaway is more of the people but stop dodging who do you want to kill Who do I want to kill? I don't want to kill anyone, guys. Too bad. Who do you want to do the least problematic thing that is nonetheless slightly damaging to you? Swirly. Yeah, let's say it's swirly. It's problematic to kill people. It's fat phobic to kill people. Is it part of the food world or just anything? We're talking food, man. This is a food podcast. Oh, there was this guy who did... No, actually, I don't want to do him because he's not. The thing is, I only ever want to, like, punch up to the big guns, so Eat With Todd is, like, the perfect target. You're saying big guns because he's fat? Yeah, dude, come on, chill. No, because he's probably charging, like, 50k a post, my guy. Do you think? You reckon? I reckon if he was doing, like, a brand deal, yeah. Well, um...

There is, there's this guy, the schooner scorer, who I don't like very much. Have you guys seen? Is that like beer content? Yes, he basically goes to pubs and reviews beers. Oh, I have seen this guy. And the video style is kind of what we were leaving to earlier. Horrifying, but like does well. and is unique so people like it where there's like this like um uh traumatic saxophone like uh stock music in the background um but it's like piercing through your ears and the camera work is like kind of dizzying like going like this like pulsing on him as he's like hey scooter score here and um And like, yeah, there's just a weird misogynistic tone and like the women in his videos never speak. They just look at Tudor Scorer like, wow, you just downed that bit really quick. The ditzy bitches. Yeah. Were you going to say that? Were you going to use that phrase? The ditzy bitches. Whoa, dude, chill. Chill, chill, chill. have you ever come across food review club food review club i had to edit at my old job i had to edit no i don't think so baby sounds like similar vibes but about like burgers yeah okay yeah yeah i love that what do you do for a job man i edit videos yeah that's what i'm saying when i read the fucking deluge you know what i mean You're listening to the free version of Clout Farm for the full episode of the Patreon Geyser. Sub the Patreon Geyser. Sub the Patreon Geyser. Suck the Patreon geezer

You're listening to the free version of Clout Farm. For the full episode, sub the Patreon geezer. For the full episode, sub the Patreon geezer. Sub the Patreon geezer.